Passengers who travelled from Sydney to San Francisco on Wednesday 17th February were the first people to watch a tech talk whilst aboard a plane.
A new partnership with TEDxSydney saw four technology and science innovators from Australia giving a series of talks on their vision for the future of this field of industry.
The talks were actually held in the nose of the Qantas B747 plane during the 13-hour flight from Australia to America.
Currently available to watch online, the talks were live-streamed to the passengers in the cabin, but those who are interested in seeing the discussion live again can do so when it's screened during TEDxSydney on 25th May this year.
Speaking on the unusual event, Qantas Group executive for brand, marketing and corporate affairs Olivia Wirth said: "95 years ago, Qantas was a start-up itself, and a large part of our success comes from the fact we have kept trying new ideas. So, we're delighted to be able to give these emerging thinkers a unique platform to tell their stories."
TED Talks are of course already a well-known global platform for conferences that encourage the spreading of ideas.
Mr Wirth stated that she felt that the flight between Brisbane and San Francisco was "the perfect route for a world-first", because what's "really exciting is the growing number of Australians doing business with Silicon Valley".
She added that the talks aboard the flight would create awareness of the build up of the "home-grown Australian culture of entrepreneurialism" as well.
Giving his thoughts before the flight took off, Remo Giuffre, TEDxSydney founder, said: "We are thrilled to be partnering with Qantas on this exciting Ideas That Travel adventure, celebrating the airline's San Francisco service connecting Australian and US-based entrepreneurs."
