In partnership with Expedia, Tourism Australia has launched a new digital advertising campaign to encourage visitors from the US and the UK to visit down under.
The strategy uses the theme title 'How far will you go for the things you love?', which is featured in a custom-made film.
It features highlights from Tasmania, Western Australia and Victoria and its sole purpose is to serve this particular collaboration between the tourism operator and global online travel agency.
Having just been completed, it will run between June and July and it has been shot using both 360-degree and 2D footage.
It's intended to be an immersive experience for the viewer and is accompanied by assets that drive consumers to an Expedia Australia destination hub.
At this hub, users will be presented with ideas for travel, including special offers and different booking options.
Set on both company websites, it's expected for the campaign to receive more than 325 million impressions, as they each have large online followings.
You can expect to see this campaign video shown across their social media channels too, which will lead back to the Expedia hub.
Of course, this isn't the first foray Tourism Australia has made into showcasing the best of its different regions, thanks to its 'There's Nothing Like Australia' campaign.
This has been been extremely well received, which is due in part to the voiceover on the video by Chris Hemsworth - Hollywood actor and native Australian.
As a video it is part of a larger campaign to showcase the aquatic and coastal regions of the country, highlighting all the different adventures people from couples to families can enjoy.
To view the 'How far will you go for the things you love?' video, visit the Tourism Australia website.
